
Impetus
We're a small team and we're looking for people who are deeply excited about the potential AI has to help an incredible amount of people better their lives.
Open Roles
Founding Designer
Toronto, Canada
You craft interfaces that feel inevitable calm, clear, and deeply considered.
You obsess over typography, rhythm, and motion as much as information architecture and interaction patterns. You think in systems, prototype quickly, and care about how design performs in the wild.
You will shape the visual language of opine across product and brand. You'll collaborate closely with engineering to turn abstract ideas into interfaces that invite focus and expand human capability. A portfolio of shipped work that demonstrates taste, rigor, and restraint is essential.
- Fluent with modern design tools and rapid prototyping
- Comfortable working directly in code is a plus
- Please include a portfolio or work samples
Founding Engineer
Toronto, Canada
You enjoy the frontier between product and research where foundations, prompts, and product meet.
You have experience working with modern web stacks and are excited by the practical edges of AI: retrieval, orchestration, evaluation, latency, and reliability. You value clarity, performance, and elegant abstractions.
You'll design and ship core product features end-to-end interfaces, APIs, and agents. Experience with foundational models and prompt engineering is encouraged.
- Strong with TypeScript/React and modern tooling
- Experience with vector search, embeddings, or LLM orchestration
- Comfortable shaping ambiguous problems into simple systems
Content Creator
Toronto, Canada
You create strong and honest media that respects attention and elevates truth.
You specialize in thoughtful storytelling and journalism that captures interest without manipulation bringing light, positivity, and clarity to complex topics. You understand virality, but you deploy it with integrity: crisp narratives, memorable hooks, and rigorous sourcing.
You'll craft multi-format stories (short-form, long-form, video, audio, written) that resonate widely while staying grounded in transparency and care.
- Strong editorial judgment and reporting instincts grounded in ethics
- Proven ability to generate viral-yet-honest stories across social platforms
- Skilled in scriptwriting, interviewing, and clear explanatory framing
- Proficiency with video editing/motion tools (Premiere, Final Cut, After Effects) is a plus